Saturday, February 16, 2013

ILO: Love to Serve You

"Love to Serve You" is the new branding of Iloilo Airport launched on February 14, 2013. This branding aims to convey a hospitable atmosphere to all passengers.

(credits to the unknown owner of the photo)

I laud the initiative of the airport management in coming up of such branding but I feel a lot of improvement needs to be done on the logo especially it will be displayed extensively all over the airport.

Next month I'll be flying to Iloilo and I'm not quite excited to see this logo greeting me upon arrival.

I wish they'll choose the design I made instead.


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